Ashgabat, March 11, /Arzuw NEWS/. A briefing on "Creative Economy" was held today at the residence of the British Ambassador. The meeting was attended by representatives of many creative fields: photographers, videographers, copywriters, designers, illustrators, marketers, representatives of the beauty industry, IT-technologies and local show business.
British Ambassador Hugh Philpott spoke at the event. He noted, in particular, that Britain is rightfully considered a leader in the creative economy and that the country receives significant income from this sector:
"In the UK 30 years ago, when they first started talking about the creative economy, the income from this industry was only 10%, now it's over 40%."
According to Gayane Israelyan, assistant of the Public Relations and Projects Department of the British Embassy in Turkmenistan - Gayane Israelyan, in 2018, the United Kingdom's revenue from the creative economy amounted to 11.7 billion pounds. Since February 2020, according to official figures, advertising and marketing brought in 18.6 billion pounds. Employment in this field grew by 31% from 2011 to 2018. In 2019, Britain exported 6.9 billion pounds worth of advertising services.
The listeners learned that "creative economy" is a sector of economy based on intellectual activity. This concept includes a number of areas - advertising, architecture, cinematography, design, fashion modeling, crafts, interactive and entertainment programs, music, art, press, television, radio, software and computer systems.
It is easier to get a job in this industry without education or experience, relying only on your talent and portfolio. You don't have to be educated in the arts to be successful.
In 2019, the forum "Creative Central Asia" was held in Tashkent, where representatives from Turkmenistan participated. A number of "fresh" ideas were presented there, one of which was the Ish Nokady co-working center. Four months later, the Ashgabat co-working center opened its doors.
Gayaneh Israyelyan, British Embassy Public Relations Assistant, reported on the embassy's intention to organize a forum on creative economy in Ashgabat with the participation of international and local experts. Organizers of the event expressed hope that this new and modern type of industry will successfully develop in Turkmenistan as well.
It is strange that the thematic briefing at the British Ambassador's residence did not include English terms from the field of creative economy. What is the best way to translate the concept of "creative economy" into English: "creative economy" or "creative economics"? Or should "economics" be understood only as economic theory (scientific discipline) and not as branches of economy/economic activity, in which case the term "creative economics" is not applicable?