April 23, Ashgabat, /Arzuw NEWS/. A branded clothing store was opened in the capital's Berkarar shopping and entertainment center under the new Turkmen brand "DÄP«.
DÄP brand products are youth clothes and accessories in traditional casual style. Now in the range of the company there are t-shirts, hoodies, socks and eco-bags with unique design and inclusions of Turkmen national culture.
The brand was founded in 2017 by three entrepreneurs from Ashgabat. At the moment the DÄP team consists of 14 people. Interestingly, the entire team participates in the design of the clothing, as we were told by representatives of the company. Everyone makes suggestions and the team jointly approves the final version of the prints.
According to the founders of the new Turkmen brand, the mission of DÄP is to popularize Turkmen traditions in the modern youth clothes. DÄP actively cooperates with Turkmen illustrators. The first collection features T-shirts with unique prints and embroidered elements.