Brand Finance included Turkmenistan in the top 100 national brands

В rating National Brands 2020, published by the British consulting company Brand Finance, Turkmenistan ranked 81st. The neighboring states are Iran (38), Kazakhstan (44), Uzbekistan (61), and Azerbaijan (85).

As noted in the report, in 2020 COVID-19 pandemic caused a drop in overall value one hundred leading national brands by $13.1 trillion (from $98 trillion to $84.9 trillion). The U.S. and China managed to keep the lead this yearJapan came in third place, overtaking Germany.

When ranking various indicators are evaluatedincluding GDP, tourist and investment attractiveness, political and trade rules, social factors, etc. Analysts use both state statistics and research resultswhich are conducted jointly with international institutes - Institute of Management Development and World Economic Forum. The brand index rating scale ranges from AAA (strong national brand) to DDD (no national brand).

Source: brandirectory.com