В rating National Brands 2020, published by the British consulting company Brand Finance, Turkmenistan ranked 81st. The neighboring states are Iran (38), Kazakhstan (44), Uzbekistan (61), and Azerbaijan (85).
As noted in the report, in 2020 COVID-19 pandemic caused a drop in overall value one hundred leading national brands by $13.1 trillion (from $98 trillion to $84.9 trillion). The U.S. and China managed to keep the lead this yearJapan came in third place, overtaking Germany.
When ranking various indicators are evaluatedincluding GDP, tourist and investment attractiveness, political and trade rules, social factors, etc. Analysts use both state statistics and research results, которые проводятся совместно с международными институтами – Institute of Management Development и World Economic Forum. Шкала оценки индекса бренда варьируется от ААА (сильный нацбренд) до DDD (отсутствие нацбренда).
Source: brandirectory.com
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